American Eagle reacted to the counter reaction in connection with its viral campaign Sydney Sweeney, the subject of an extended online discourse on the intentions of a “jeans” to “genes” debate, so that everyone, from the white house to Stephen Colbert, weighs.
“Sydney Sweeney has great jeans and always opportunities for the jeans. Her jeans. Your history. We will continue to celebrate how all his AE jeans with confidence.
At the center of the controversy there was a clip in which Sweeney says: “Genes are passed on by the parents to descendants and find that characteristics such as hair color, personality and even eye color often occur. My jeans are blue.” The line inspired a wild debate with countless online critics who thought about whether it was only a harmless, yet funny game, “big genes” towards “Great Jeans” or whether the display hid the meaning.
Since Sweeney has blonde hair and blue eyes, users have claimed that the advertisement should promote eugenics or that there is a subtle allusion to Nazispropaganda, although American Eagle has long been in its advertising and with a Jewish CEO at the top. “It is one of the loudest and most obvious racist dog pipes that we have seen and heard for some time,” said a woman on Tikkok with 400 followers who posted several videos on this topic, including one with 1.4 million views.
Countless others have rejected the counter reaction by looking for a generation that is too online and as a result for a crime where none exist. “The hate is exhausting,” wrote a user on Tiktok in the comment area of a video by Lakeisha Hebert, who shared: “You are mad at Sydney Sweeney because she is white, she is blond, she is blue-eyed and she looks good. I'm dei.”
SWEENEY did not respond to the discourse. She remains one of the most sought -after stars from Hollywood. After the outbreak euphoriaShe played in the leading role The white lotusCompared to Glen Powell in Everyone except you, Madame Web And Eden. She received Raves for her appearances in reality And UnconditionalAnd she last played in the leading role towards Julianne Moore Echo Valley. She plays the next star opposite Halsey in AmericanaOpposite Amanda Seyfried in The housemaid And like the boxer Christy Martin in Christy.
It has also urged branded businesses, some that, like the American Eagle campaign, ended up with some controversy. At the beginning of this summer, she sold her literally bathing water as part of a soap formula for Dr. Squatch. She also has business with Armani Beauty, Miu Miu, Laneige, Heydude, Bai, Baskin Robbins and Ford. puck. Apparently Sweeney's branded partner Baskin-Robbins closed comments on Tikok posts with the actress due to the American Eagle Bouhaha.
Sydney Sweeney plays in the American campaign of American Eagle 2025.
With the kind permission of American Eagle