Fleet Street's rumor mill is not easy, but it seems that Siriusxm and Howard Stern are trying.
In the run-up to Stern's next contract talks with the satellite radio-riese five-year contract, $ 100 million was estimated per year and was expired-a confidante chorus of “is it for Howard?” has reproduced a little louder in view of his age of 71 and this transition moment (podcasts flood the zone and also become the new television).
This time it was The sunWith his heading with the Air quote “canceled”, which remembered that in the past two decades it is again the negotiation mode between the “king of all media” and his home. The News Corp. -If paper citing an insider who contradicted his own headline said Sirius would strictly offer a new deal, but the two parties will never meet the money.
The line reads like a blind quote “Work The Refs” – it becomes strictly and Siriusxm that this could be a break – and is also fed into the media ecosystem with a lot of time on the clock to reach a new deal before the host's contract has expired. In contrast to previous negotiating dramas, the game card may be on foot this time, at least this can be the premise of the boulevard newspaper. It implements the lawyers and deals so that both sides become serious or not.
It appears unlikely that Siriusxm for the radio giant will be released from its best-known capital in a difficult assets, and its consumer app has remained below average and it has been stuck to 33 million subscribers for a few years, while he was promoted by the podcast train era, in which he confessed from the Walled Garden, with the rise of the podcast trial in which he threatens at home has. (Speaking of Dealmaker, it is also worth mentioning that the Superagent, the star in his last go-around had reproduced for a Siriusxm contract and died for many decades last year.)
In any case, a promo on Siriusxm started running on Wednesday and leaned towards the drama. “The tabloids spoke: Howard Stern fired, canceled, it is really 'bye-bye-booey'? Chaos whirls in the vertebrae The Howard Stern Show“Intoned a film trailer-capable narrator in the ad on Siriusxm.” Did the employees spoke to the press? Do writers hold their best jokes back? Nobody knows what's going on or who to trust. “
Of course, the promo is a setup for star itself. “Now we can reveal all of the questions that are answered, all truths are really said by one man inside,” said the trailer narrator about Siriusxm's air waves. “Howard Stern will be played well on Tuesday, September 2”.
Public, SiriusxM executives who are asked about Stern, almost every chance that there is an availability of media pressures, always points to him as a unique talent and at the same time introduces new stars such as Alex Cooper, Stephen A. Smith, Trevor Noah and The. Smartless Crew and current add like that Morbid True criminal podcast.
And Siriusxm now manages his stars on several platforms. “If the range of a creator suddenly expands, such as Mel Robbins Show, which has increased by more than 500 percent compared to the previous year, or Conan O'Brien, adding the podcast video to YouTube in full, we can monetize this growth quickly and effectively,” said Jennifer Witz, CEO from Siriusxm, joke on July 31st.
The company is also in the middle of the belt, which deals with reduced advertising revenues by 2 percent compared to the previous year and reduced its technology and product workforce by 10 percent to “work neat”, explained CFO Thomas Barry.
This does not mean howard star is a deal breaker. “He was with me and the company in two decades, so he is pretty happy, but he is also able to stop how many great artists can stop whenever he wants,” said Chief Content Officer Scott Greenstein The Hollywood reporter Last year from Stern. “Nobody will ever replace it. We would never try to replace them. It is not even appropriate, but even practical. Whatever you want to do in anything, whether it is a sports team or a media company, you want a great talent bank who have your own identity.”