Taylor Swift is usually not one who centered your friends.
I know that the party line that Swift's critic as a teenager has started to have started to have either an obsessed, boy-cramped mess or a serial man-eating, depending on who you ask.
Yes, Swift writes songs about falling in love, the separation and every level of romance in between. (She also writes songs on many other topics, including friendship, fame, sexism and more, but that's a lecture for another day.) But as a Tycoon of the public figure and music industry, Swift has largely avoided mixing shops and pleasure.
On Tuesday morning at 12:12 p.m., Swift announced the title of her 12th album “The Life of a Showgirl”. But instead of doing it in her social media accounts, a livestream or during her Grammys acceptance speech, she kept her friend Travis Kelces football podcast exclusive.
In addition to Kelce, Swift sits in a teaser clip from his “New Heights” podcast, which the NFL star works with his brother Jason. “I wanted to show you something,” says Swift to Jason and reached for a mint green briefcase with the name “TS”.
For another celebrity, it may not be a big deal to announce your latest project in a partner's podcast. But Swift's Star Power is so that she doesn't need anyone to advertise her music. For years she has withdrawn from traditional media options such as Magazine Covers and Late Night TV appearances and instead rely on the self-contained machine of her website and checked social media accounts to inform her fans.
The insights into their private life were similarly limited. For the past six years, Swift has spent the past six years to avoid public scenes with her friend Joe Alwyn. He matters to their relationship and conducted minimal album rollouts, very rare interviews and certainly no sports podcasts.
Swift's relationship with Kelce, with whom she ends in 2023, has marked a new era for the public person of the pop star. It is not the case that Swift has not dealt with the usual celebrity game book before. It has carried out many paparazzi walks and awards show date. It is not even the first time that she involved a friend in her creative jobs: she wrote the texts for the then friend Calvin Harris 2016 “That You Come Coming”, while she and Alwyn several songs for their surprise album “Folklore” as a surprise 2020 album “Folklore” during her starting points. It is the case that these collaborations were always under pseudonyms and, according to the fact, were unveiled when Swift worked hard to center their own work instead of putting their career as even more attention to their love life.
With Kelce, Swift proudly participates in being every step of the way. In apparently every football game she can create, Swift was cheered up to tour the world when she was busy. Kelce returned the favor by visiting several Eras Tour shows, in which Swift sometimes changed her own texts to honor his presence. (Anyone who was able to forget for the first time when she sang: “Karma is the guy on the chiefs who comes to my home” In Buenos Aires?) The couple even shocked the fans with the ultimate hard start when Swift Kelce welcomed on stage for a surprising cameo on stage.
Both Swift and Kelce have publicly emphasized their bond as the same partner and supporter, which Kelce repeated at a professional time GQ Cover Interview Published only hours after Swift's album announcement.
“I can be this fan,” Kelce told GQ from Swift's concerts. “Because I Am A fan. I'm a fan of music. I am a fan of art. And it's so cool that I can experience it on the soccer field. Every time she comes to My Shows. “
Her synergy started working quickly to Kelces. Swift's top-class Fandom triggered an unprecedented increase in the NFL number of viewers, especially for younger girls, and a significant increase in the Kelces jersey sales.
The fans support Travis Kelce and Taylor Swift in a game from Kansas City Chiefs. Eric Thomas/Getty Images
Swift starts her next era with Kelce at her side that Swift Kelces Podcast sees as a piece of her own media empire. He not only plays the role of her friend in her personal life, but is also an active participant in her professional organization and her public image.
The time will show whether your synergy works for Swift and worked for Kelce. She has much less to win from his audience than the other way around; Your business bloomed well without him. The Eras Tour, which a ticket stammered long before Kelce entered the picture, sold that it helped so well to make Swift a billionaire. Her most recent album “The Tortured Poets Department”, which was of course not written on Kelce, sold over 2.6 million copies in his first week of publication and exceeded the Billboard 200 Charts for 17 weeks, the best commercial performance of your previous career.
Will an album be better sold about a happy relationship about a self -described “manic phase” that led to heartache? My instinct says no-Swift's most popular songs are your breakup anthems. But I never thought that I would set myself into a football podcast to talk to Swift about her music, so maybe everything is possible.