Say Ciao to the independent Hulu streaming app: Disney said it “fully integrated” the Hulu service, which now has 100%, into his flagship Disney+ Streamer.
A new “uniform” app from Disney+ and Hulu Streaming will be available in 2026, said the company. According to a Disney representative, customers can continue to buy an independent Hulu subscription (as well as an independent Disney+ plan).
“Today we cancel a big step forward to strengthening our streaming offer by integrating Hulu in Disney+,” said CEO Bob Iger and CFO Hugh Johnston in prepared comments on the quarterly income of the media giant. “This will create an impressive entertainment package that combines the brands and franchise companies with the highest caliber, great general entertainment, family programs, news and industry-leading live sports content in a single app.”
The Single Disney+ app with Hulu will provide an “improved consumer experience” that will reduce emigration, Iger said about the profit call. According to Iger, both services will take place on a Tech platform that leads to cost synergies. In addition, Disney, which already sells ads for Disney+ and Hulu, sees new opportunities to bundle ad sales by combining them fully, he said.
In their prepared comments, the Disney managers said: “By creating a really differentiated streaming offer, we will offer subscribers enormous selection, comfort, quality and improved personalization. This will improve our ability to further increase profitability, and margins that deal with the expected commitment with the expected spill and the use of survey potential and the use of surgery, which the operating amplifier controls the operational and operating effort. ”
In addition, Hulu becomes a global general entertainment brand: from autumn 2025 it will replace the star tiles on Disney+ International.
“It has already been worked on to improve our technology, and in the coming months we will implement numerous improvements within the Disney+ P-P app, including exciting new functions and a more personalized homepage,” said Iger and Johnston.
In the meantime, Hulus Live TV subscribers are transferred to Fubo under a proposed Joint Venture majority company from Disney.
The move to fully sew Hulu together with Disney+ takes place after Disney has concluded his contract with ComCast after two years of the negotiation in order to buy NBCuniversal from a third to Hulu in June 2025. Disney paid Comcast in November 2023 and $ 438.7.7 last June last June last June in advance of $ 8.61 billion. Comcast had been looking for more than 13 billion US dollars for the 33% speaker from Hulu's participation. The final price was determined by a third party by arbitration.
Disney has already taken steps to integrate Hulu and Disney+. In the spring of 2024, the Disney+ app started the “complete” integration of Hulu content that the company used to convert independent Disney+ customers into bundled Disney+/Hulu-Subs.
On Wednesday, Disney also announced that after Netflix's lead, it will not report any streaming subscribers for Disney+, Hulu and ESPN+.
In addition, the company set August 21 as a start date for its ESPN-owned streaming product with a price of $ 29.99 per month.