According to Disney, the Hulu app is not long for this world. While the Standalone app will expire, the brand that Disney now has in full is set for international expansion.
Hulu began in 2007 as a joint venture between FOX and NBC before attracting more stakeholders like Disney (which ABC has). From this year, however, Hulu belongs entirely from Disney.
As part of his today's quarterly earnings results, Disney announced plans to publish the independent version of the Hulu app, which has existed for more than 15 years.
Instead, Hulu content is fully integrated into the flagship Disney+ app. Disney already contains Hulu content in the Disney+ app as part of a separate subscription, but a new integrated experience is being prepared for next year.
Over diversity:
“Today we cancel an important step forward to strengthening our streaming offer by fully integrating Hulu into Disney+,” said CEO Bob Iger and CFO Hugh Johnston in their prepared comments on the quarterly win. “This will create an impressive entertainment package and combine the brands and franchise companies with the highest caliber, great general entertainment, family programs, news and industry-leading live sports content in a single app.”
In the meantime, Hulu will be internationally this autumn because Disney replaces the brand for the Star tab in the Disney+ app and replaces the latter brand by Hulu.
Regardless of this, according to Disney, Disney will no longer report to his streaming services, which Apple and Netflix already avoid.
Later this month, Disney will start an independent version of ESPN, which for the first time offers the full experience for live sports views without cable. FOX also starts its own standalone subscription service this month.
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