The walk fell for the week, which started on August 3, 9% compared to the previous year in the American Eagle shops and marked the second week of traffic, since the retailer launched his controversy campaign with actor Sydney Sweeney. Pass_by provided exclusively for retail for the Retail Brew.
American Eagle started his campaign “Sydney Sweeney has great jeans” on July 23. In the first full week after the campaign, which began on July 27, his foot traffic dropped by 3.9%. In the two full weeks before the campaign, his traffic rose compared to the previous year, which increased during the week that started on July 6th and 4.9% a week that started on July 13th.
In the last week (from August 3 to August 9), a decline in the direct competitors of the retailer for younger buyers of the retailer for younger clothing buyers was also declined, although they are not as steeply as the 9% Cly -Joy from American Eagle. Abercrombie & Fitch recorded lower pedestrian (-3.3%) together with H&M (-4.9%), GAP (-2.8%) and urban outfitters (-2.7%) per pass_by.
As always, correlation is not a causality, so it is not foreseeable whether the SWEENEY campaign has directly influenced American Eagle's pedestrian traffic.
Retail Brew asked American Eagle to comment on the foot traffic. We asked whether data traffic and sales have increased or decreased since the start of the campaign. American Eagle did not answer.
Like us reported previouslySome criticized the campaign for those who claim that they are eugenic under tones and because they were over -sexualized, while others, including the New York Post, abandoned critics as “as” released “.”Mob woke up crazy. “” “Student of the campaign included President Donald TrumpPresent Vice President JD VanceAnd Senator Ted Cruz.
This report was originally published from Retail.