Topline
The American Eagle share increased on Monday after President Donald Trump had praised the actress Sydney Sweeney for the fact that the “hottest advertisement out there” in the middle of a fire storm was the controversy about an advertisement that was accused of promoting Eugenik, which referred to some conservative instead of “wokesheit”.
President Donald Trump praised on Monday in a post in one post in one post. (Photo by Brendan Smialowski / AFP) (Photo by Brendan Smialowski / AFP via Getty Images)
AFP via Getty Images
Key facts
The American Eagle share price rose by almost 23%on Monday at 3 p.m., a strong increase that started hours earlier after Trump had completed a post of social praise a split commercial with Sweeney, which the company debut last week.
Former Monday, Trump praised SWEENEYS controversial marketing stint: “It is for American Eagle, and the jeans fly out of the shelves. Get EM Sydney!”
Trump welcomed Sweeney's obvious voter registration afterwards several Report At the weekend she stated that she was registered as a republican voter in Florida.
Trump compared Sweeney unfavorably to “Woke singer Taylor Swift”, whom he previously said he “hate” after the singer had approved his election opponent, Vice President Kamala Harris, in October and “no longer” called her “no longer”.
Trump quoted the youngest in his post -Monday resignation From Jaguar CEO Adrian Mardell, who resigned months after the British luxury vehicle company, “Woke” allegations about a colorful and diverse rebrand, although the company said that his resignation had nothing to do with the controversy and was planned.
Trump said Jaguar should have learned from Bud Light on the conservative boycotts against the Beer Company after sent the transgender influencer Dylan Mulvaney with her face in 2023.
“The flood has seriously turned – being woke up for losers to be a republican is what they want. Thank you for your attention for this matter!” Said Trump.
Why does Sweeneys American Eagle ad Spark controversy?
In a marketing video for American Eagle, SWEENEY attracts a couple of jeans from the brand and a denim jacket and plays a pun on the words “jeans” and “genes”. “Genes are passed on by the parents to descendants that often determine properties such as hair color, personality and even eye color. My jeans are blue,” says Sweeney, when the camera swings to her face and reveals her blue eyes. The advertisement triggered the counter -reaction of critics on social media, which believed that the advertisement promotes Eugenik, which implies that Sweeneey's blonde, blue -eyed genes are more desirable than other characteristics. Shalini Shankar, an anthropology professor at Northwestern University, who studied youth and advertising Cnn She believes that American Eagle “agrees with a white nationalist, Maga-friendly identity” and explains that the company “tries to rename itself for the current moment, and the language is used very deliberately”.
How did Sweeney and American Eagle react to controversy?
SWEENEY has not yet publicly addressed the controversy about her American Eagle display. The company has published A opinion The marketing campaign defended at the weekend: “Sydney Sweeney has great jeans” and was always around the jeans. Your jeans. Their history. We will continue to celebrate, like all of his AE jeans with confidence, their way, their way. Large jeans look good on everyone. “
Who has secured SWEENEY in the middle of the American Eagle controversy?
A handful of top -class Republicans campaigned for the display of SWEENEYS as an indication of the “bright” culture, including Vice President JD Vance, who supported the actress in a appearance in the conservative “ruthless” podcast at the weekend. “My political advice to the Democrats is that they continue to tell everyone who thinks Sydney Sweeney attractive, is a Nazi.” Said Vance. In a post on X last week, sen. Ted Cruz (R-texas) wrote: “Wow. Now the crazy left has come out against beautiful women. I am sure that it will be good …” Communication director of the White House Steven Cheung The counter reaction in a post on X last week hit and called him “Kulturlauf -Amok from Cancer” and “distorted, idiotic and dense liberal thinking”.
tangent
SWEENEY, who is best known for her roles in the HBO series “Euphoria” and “The White Lotus”, took part in a screening of her upcoming film “Americana” on Sunday evening in Los Angeles. TMZ published Film material of a rear, who calls Sweeneey's advertisement “racist” when she arrived to the event.
Read more
What did America learn from the situation Sydney Sweeney? We asked the experts (CNN)