The controversy that spoiled the “Great Jeans” campaign by American Eagle Outfitters with Sydney Sweeney does not seem to be reluctant.
For more than 10 days, the ads have achieved counter -reactions with the actress “The White Lotus”. US President Donald Trump inspired the situation over the weekend, and David Lipman, an experienced creative director in advertising, proposed on Monday that the American Eagle campaign triggered one of him with Georgia May Jagger for Hudson Jeans.
After Trump had learned from a reporter about Sweeney's voter status, he burdened the truth with social “with” with “#SydneyseneyA registered Republican has the hottest display out there. It is for the American eagle and the jeans fly on the shelves. Get EM Sydney. ”
A media request to the US ethics of the US ethics, in which it was asked whether Trump's posts with its rule corresponded to “support for organizations, products or people”, was not immediately recognized on Monday.
The American Eagle share increased by 23.5 percent and closed on Monday at 13.28 USD. This was a significant win compared to Friday when it was closed by less than 1 percent.
In the meantime, the 27-year-old SWEENEY has increased her Instagram to 25.2 million out of 25 million since Friday evening. And a video contribution from her from the American Eagle campaign now has 1.3 million likes compared to 36,600 and 57,600 comments from 5,483 in the same framework.
Susan Scafidi, founder and director of the Fashion Law Institute of Fordham University, said: “Suppose Sydney B. Sweeney, [who is] As a Republican in Florida, the same person is indeed, party staff are probably already presenting a red, white and blue “gene” campaign. “
“American politics is so divided that most brands of a blatant political partisan of the University of Illinois Chicago, Adam Duhachek, speculated that American Eagle had not made a political complaint, since a large part of the reaction seems to be very difficult to anticipate:” From Pure perspective, the campaign was very successful and has taken millions of views and their stocks are more than more than today 20 percent increased. Very few campaigns in the most recent memory have caused this buoyancy level. The long -term effects are more difficult to assess. ”
Representatives of American Eagle and on the external public member company Schatten Shadow on Monday afternoon not on a request to comment on Trump's claim that the jeans “fly out of the shelves”. They also did not answer a proposed investigation The SWEENEY campaign is the Hudson Jeans in 2009.
In this case, the then teenage hunting only wears a top bra and underwear while lying behind that slips on tight jeans. It concludes with her words: “My mother is Jerry Hall. My father is Mick Jagger. Some people say I have great genes.” Lipman, the creator of advertising, marked the similarities to the WWD on Monday.
According to Lipman, the 30-second Hudson jeans clip was only accessible for a week, but it is said to have achieved more than 40 million prospects. While Lipman said that he had heard of several people, including colleagues from that time, who suggested that American Eagle “plagged” his work and encouraged him to hire a lawyer, he kept up with the media until Monday, namely because he is on vacation.
Georgia May Jagger in the Hudson Jean campaign 2009.
Mario Sorrenti
Lipman remembered how much of the fanfare about the Hudson Jeans Creative was that Jagger Topless was and that she was Mick Jagger's daughter of Mick Jagger. He said, “The brand triples income during the campaign.”
In 2013, Fireman Capital Partners, the investment company of Reebok's founder Paul Fireman, Hudson Clothing for 97.6 million US dollars sold to Joes Jeans, which more than tripled in 2009.
The photographer Mario Sorrenti shot Jagger for the campaign. He could not be reached for a comment on Monday, and Jagger couldn't.
“Peter Kim (who founded Hudson Jeans in 2002) was the CEO at the time. Of course, nobody remembers better than me because I mastered it and wrote the line:” My mother is Jerry Hall. My father is Mick Jagger. Some people say I have big genes, “said Lipman.
Kim, who is now the founder and Chief Executive Officer of the Golden Circle Group, said on Monday: “My first thought was that they tore down from time on the day.” He said he heard a lot about the similarities over the weekend.
Lipton suggests that the new SWEENEY campaign is the essence of what it has done with Hudson Jeans and said that he is planning to speak to his lawyers when he returns from vacation. “I am very, very angry about it, of course, to say,” he said.
Lipman said that after seeing a video of Sweeney in the window of the American Eagle Store in downtown Manhattan, he had sent it to his assistant for a long time and asked: “Do she remind you of anything?” Lipman claimed that he immediately suggested that America Eagle had “demolished” the Hudson jeans campaign with Jagger. “I don't know if there is an ex-employee who works at American Eagle [now.] It is not easy to find this video on the Internet. We deliberately did this to be cool. The whole idea was to create this demand and then take everything away, “said Lipman.” We don't do that anymore [in advertising,] Unfortunately.”
Lipman said he remembered that he saw the number of views of the clip on YouTube, although the media purchase did not contain 1 US dollar that was spent on digital media. “Yes, we have led an advertisement in Vogue and had advertising boards and such. But we didn't spend any money for digital and it became viral,” said Lipman.
According to Lipman, the Hudson -Jeans “genes” reference was “in a better taste -safe” compared to Sweeney's “Great Jean” tag line for American Eagle. He said: “Our dealt with genetics, like in mom and dad and where I come from. I will say that the answer from American Eagle [to the controversy] Was justified and they were right for the public. I don't think it's such a big deal that the other side of the conversation says. “
Lipman allows that the Sweeney commercial is “very effective”, “it is the end of what I did. It is not original. I think the world should know.”
With regard to the initial controversy, Joseph Hancock, Professor of the Drexel University, said to create ties to sell more goods in good or poor advertising. He said: “Have we all forgot the ideology of Abercrombie & Fitch to make” white “and hot body to make part of the jeans market? It is history. Sex sold. When it comes to jeans, companies create a controversy because jeans are so fundamental. It is necessary to contextualize the product to compete at the global marketplace.”
At that time, the Hudson Jeans campaign was compared with the youthful youth of Jagger by some with Calvin Klein's controversial campaign with Brooke Shields in 1981.
Scafidi said AEOS “quite slow reaction had strategically kept his name in the news and then introduced the needle between progressive outrage and right -wing defense of the model and ridicule of the left”. She said: “By affecting the product – the jeans – and implicitly claimed that his reuse of an old pun of a widespread cultural analysis is not worthy of either, instead of either apologizing for the advertisement or defending his advertisement, ae decided to address the many that are fed up with being extreme.