Roku starts an advertisement subscription streaming service called called Howdy. The service costs 2.99 US dollars per month and, in addition to selected ROKU original titles with a library of almost 10,000 hours, has content from its partners, including Lionsgate, Warner Bros. Discovery and Filmrise.
The company says that subscribers can see titles such as “Mad Max: Fury Road”, “The Blind Side”, “Weed” and “Children in the Hall” as well as Rome coms, medical dramas, the 90s comedies and the like.
“Howdy is ad-free and designed to add premium services, not to compete,” said Roku founder and CEO Anthony Wood in one Press release.
The move comes two months after Roku paid 185 million US A streaming service that offers live TV, on-demand video and cloud-based DVR.
Howdy joins the company's Roku Canal, its free, ad supported (fast) streaming service. In a recently published report it was found that the Roku channel is the most Popular faster servicein front of the competitors Tubi and Pluto TV. More than 125 million people use the platform every day, says Roku.
An important growth driver for Howdy will be Rokus organic reach – the company said at the beginning of this year exceeded 90 million Stream households.
Roku reported his last week Financial data in the second quarterAnd a better than expected sales growth of 15%, since the streaming lessons on the platform were 5.2 billion hours compared to the previous year by 5.2 billion hours.
Techcrunch event
San Francisco
|
27th to October 29, 2025